“Learn More” isn’t a call to action — it’s a call to do nothing in particular.
Same goes for:
• “Get Started”
• “Discover More”
• “See How It Works”
If you want your CTA to work, it should:
- actually reflect your brand and product journey
- sound like you and your brand,
- and most importantly, guide users toward a meaningful next step
Here are some examples of great Calls To Action (and none of them are “Click Here”
Instead of generic, go specific:
→ “Secure My Site Now” for a security service
→ “Book My Appointment” for a clinic
→ “Rub My Crystal Ball” for a fortune teller
or my favourite:
→ “Talk Dirty To Me” for a cleaning service
And here’s a Top Tip – make sure your CTA looks like you too – not just “blue because blue converts.”
Your CTA is part of your story.
Make it count.
