When I finished my studies in 2007, all I knew was that I wanted to “work online”.
It was a different time; purely digital careers were basically science fiction, only university students were on Facebook, and people thought I worked in intellectual property when I mentioned copywriting.
Fresh out of university, I was hired by a company that was focused purely online, and I learned more in my first month there than in three full years of lectures.
I also learned that this is definitely 100% what I want to keep doing; planning, setting up, managing, and advising on digital marketing and online strategy.
15+ years later, I’ve gone from solo copywriter, to running a content operation, to steering a full-service, remote-first digital agency based in Malta. These days, I work directly with founders, C-levels, and B2B brands who need someone who’s been in the room, and who knows what to say when they get there..
One thing has never changed: even on my worst days, I’ve always chased after excellence. Do the thing, and do it right. There’s a proper way to do this, and there are shortcuts, and I’ve always chosen the former.
